Frequently Asked Questions (FAQs)
What is Media Revolution?
Media Revolution is a campaign which will transform the global media landscape.
We launch on July 28, 2025, to build coordinated awareness and action for 100 days towards Media Liberation Day, 5th November 2025. Read the full vision page here.
Media Liberation Day seeks to challenge the dominance of corporate media. By working with organisations which are already responding to the malignant media – improving media literacy, promoting alternative platforms, democratic oversight and radical pluralism – we create a movement media.
We believe a coordinated approach is needed to reclaim honest public discourse and ensure the media serves the good of the public and planet.You can read the short strategy here and the full strategy here.
What do you mean by ‘media’?
We mean – a resource, including social media, that communicates news, entertainment and information to the public.
Examples of media sources are:
Traditional Media:
- Newspapers
- Magazines
- Radio
- Television
Digital Media:
- Social Media
- Blogs
- Podcasts
- Websites
- Streaming
Ownership models of media are typically:
Independent / cooperative / decentralised media – owned by individuals or groups not for profit/commons-based (open source, open, etc)
Corporate – privately owned and funded. Operated for profit.
State media – primarily government-owned/operated – and funded from government / licence fees (various models around the world).
What do you mean by ‘malignant media’ and ‘movement media’?
Falsely allowing harmful opinions of wealthy media owners to be sold as fact is evil. OR
Presenting the harmful opinions of wealthy media owners as fact is evil.
Malignant has two meanings: evil in nature or effect; malevolent, or (of a disease) very virulent or infectious. In this instance, we mean both of these.
Due to private ownership and / or ineffective regulation of the media (see Q2 – What do you mean by ‘media’?), TV Channels have been created, newspapers and social media have been bought and hijacked by corrupt billionaires, who use them to self-serving push disinformation and opinions that mislead the public..
The way that malignant media messaging spreads is virulent, dangerous and immoral. Therefore, we use the term malignant media for media that fit this description, such as Fox News, GB News, the Daily Mail, X, Facebook and TikTok.
Movement media is the opposite. We believe it is our moral right to access factual information from media organisations which are transparent about their ownership, funding and sources. Some examples are Byline Times, Open Democracy, Real Media and the Bristol Cable.
Can’t we just regulate better?
Global media regulation refers to the systems, laws, and standards that govern how media operates across different countries. It aims to ensure fairness, accuracy, and ethical behaviour in journalism and broadcasting, while also protecting freedom of expression.
Regulation is important, and better regulation would be welcome; however, regulation is far from consistent on the international stage and isn’t a foolproof solution.
Here’s a brief outline of the failings or gaps in global media regulation:
- Lack of International Standards: There is no unified global framework for regulating media, leading to inconsistent rules and enforcement across countries.
- Political Interference: In many countries, regulation is influenced by political agendas, often also the political agendas of the media itself, undermining press freedom and public trust.
- Corporate Power and Monopolies: Large media conglomerates, like those owned by Rupert Murdoch, Mark Zuckerberg and Elon Musk, dominate national and global markets, reducing media diversity and accountability.
- Weak Oversight of Digital Platforms: Social media and online platforms are poorly regulated, allowing the spread of disinformation, hate speech, and propaganda with no accountability.
- Failure to Address Disinformation: There is inadequate regulation to counter the spread of cynical disinformation and misinformation on critical issues like genocide, climate change, equality and justice, resulting in distorted public understanding and hampering urgent action.
Lack of Independence: Media regulators often lack independence due to board members with media ties. To ensure impartial oversight, no board member should be permitted vested interests
What’s your position on free speech?
Media Revolution actively promotes free speech. This means ensuring diverse voices can be heard, supporting factual journalism, and promoting democratic dialogue.
“Free speech” commonly defended is not free. The Human Rights Act 1998 specifies that the exercise of freedom of expression should be restricted, for example, in the interests of public safety, crime prevention and the protection of the rights of others.
Genuine free speech isn’t the manipulated version often claimed by powerful corporate media, which uses platforms to spread misinformation and silence dissent. The UN Special Rapporteur, UNESCO, and Reporters Without Borders clearly state that disinformation and concentrated media power fundamentally threaten genuine freedom of expression and democracy. Our goal is to reclaim and protect free speech for everyone, not just those with power and wealth.
Is this a UK campaign or an international one?
The problem of malignant media is international and intersectional – so the response must be too. Although the working group is based in the UK, we’re working with people affected by the media and alternative media groups all around the world.
Is there a formal onboarding process to sign up as a supporter?
You can join at any time – though the campaign has not yet launched, we welcome early adopters to sign up here – a form which explains what Media Revolution will do for supporters, and what is hoped for in return.
If you have any questions or comments, please email hello@mediarevolution.org,to start a conversation with the team.
What is expected of organisations that sign up?
For organisations that have capacity to spare and / or specialist knowledge, we have a range of options, which can be tailored to suit.
What is expected depends on the amount of time and capacity any supporting organisation has to offer. Simply following the social media accounts or signing up to receive news, for example, is welcome support, even if that’s all that is possible.
Please fill in the form on the Allies page to start a conversation. https://mediarevolution.org/join-in/allies/ If you or anyone within your organisation has the capacity to take on a volunteer role, which is periodically advertised in the volunteer section of the website, please email hello@mediarevolution.org
Which types of organisation is Media Revolution looking to partner with?
Media Revolution aims to collaborate with a diverse range of organisations, including grassroots movements, advocacy groups, peaceful direct action campaigns, and community organisations that understand the issue with malignant media, and are ready to bring about a new media movement.
Are there any upcoming events we should be aware of?
There are three open video conference calls planned for June.
Individuals and organisations are all welcome to attend to find out more about being involved and what the plans are for Media Liberation Day.
All 3 Open Calls are the same; there is no need to attend all of them.
Monday 9th June – 19:00 -20:00 BST
Thursday 19th June – 12.30-13.30 BST
Sunday 29th June – 17.00-18:00 BST
Register for your free place here: https://form.typeform.com/to/y1A0rhMm
Media Liberation Day is scheduled for November 5, 2025.
This global event is part of the campaign’s efforts to raise awareness and mobilise support for media transformation.
How can I stay updated on the campaign’s progress?
Subscribe to Media Revolution’s newsletter for monthly updates.
Additionally, following the campaign on social media platforms such as Facebook, Instagram, TikTok, Bluesky, and Mastodon will provide regular insights and announcements.
Note that Media Revolution will be leaving Meta and X on Media Liberation Day.
Who is behind Media Revolution?
There is a small but growing team of passionate people working to bring about the Media Revolution, with a range of experience in campaigning for social and environmental justice.
The work is steered by a ‘Core Working Group’ of 7 members, alongside a wider working group of approximately 20-30 people.
We are working on creating a new section of the website, which will detail the governance of this group to organise and operate transparently. This will describe the systems that will steer Media Revolution’s campaign. Until then, we will update the list of Core Working Group members here:
Voting members:
- Alex Considine
- Caspar Hughes
- Ed Jarvis
- Jon Fuller
- Liz Pendleton
- Tom Hardy
Non-voting members:
- Rianka Gill.
If you would like to find out more or have an interest in joining the team, please email hello@mediarevolution.org
Will Media Revolution be advocating for and/or planning illegal actions?
No. Every action taken under the Media Revolution umbrella will be designed will be lawful.
We recognise and respect all responses to the media crises – including direct action – as sharing the same goal: a better media. We acknowledge that coordinating collaborative actions can sometimes involve working with groups that have differing ideologies. We will work hard to foster acceptance of all peaceful tactics in what we are hoping will be a broad collective of campaign groups.
Why should a campaign target the media?
Because the media shapes everything; it tells the stories that define public opinion, influence policy, and determine which issues get attention – and which are ignored. Whether your campaign is anti-genocide or pro social housing, racial justice, or workers’ rights, the chances are that the malignant media is hindering your efforts on behalf of vested interest groups.That’s why focusing on the media is strategic: it’s an intersectional target that has a ripple effect in multiple spheres. The same structures that distort the truth in one area – corporate control, lack of diversity, political bias – do it across the board. Challenging those structures doesn’t just benefit one cause, it empowers all campaigns for justice by creating space for more accurate, inclusive, and transformative storytelling.
Read more about how the malignant media target marginalised groups here
Is Media Revolution politically neutral?
Media Revolution is not aligned with any political party.But it is political. We believe that challenging corporate power, systemic injustice, and the status quo in the media is inherently a political act. Our commitment is to truth, justice, and the public good, not to any political party or ideology.
What kind of support does Media Revolution offer to supporter organisations?
Support may include campaign toolkits, coordinated media actions, training opportunities, visibility amplification, and access to a growing network of aligned groups. While formal partnerships are still developing, early engagement helps shape the movement from the ground up
Does Media Revolution promote alternative media platforms?
Yes. Part of our work is highlighting and connecting grassroots and independent media projects that are already practising ethical, community-led journalism.
Media Revolution doesn’t aim to replace these efforts, but to unite and scale them as part of a broader transformation. New page on the website coming soon!
How will you achieve so much in such a short time?
Media Revolution’s goal is global transformation, the plan is bold.
Change the media, change the future.
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”
Margaret Mead
How can I donate to make the Media Revolution happen?
Donate here: https://opencollective.com/media-revolution
Media Revolution has a fiscal sponsor – the Social Change Nest, meaning we have a transparent funding set up with Open Collective, i.e., all campaign costs and donations are itemised and viewable from donations link above.
My question wasn’t answered here, how can I find my answer?
Please email us at hello@mediarevolution.org to start a conversation. We look forward to hearing from you.