THIS CAMPAIGN HAS NOT LAUNCHED YET!

LAUNCH DAY 28TH JULY 2025 – You’re ahead of the game. Nice!

Change the Media, Change the Future.

SAVE THE DATE – MEDIA LIBERATION DAY – 05 NOV 2025 – GLOBAL

The world’s media system; social media, corporate media and state media has been hijacked by a handful of powerful interests – billionaire-owners, political operators and advertisers. Abusing this power, they push narrow, toxic agendas at the expense of truth and public interest – eroding democracy and destroying life in their path.

Misinformation, disinformation, sensationalism and scapegoating rule, whether it’s disabled people “undeserving” of support, refugees labelled “invaders,” climate activists called “eco-terrorists” or entire communities demonised based on race, religion, or lifestyle, the press frequently frames others as threats or burdens rather than human beings with valid experiences.

Vital perspectives are omitted, marginalised voices are othered or silenced, and public debate is skewed. Digital and societal algorithms amplify biased reporting, with platforms (and word on the street) taking cues directly from malignant, mainstream news.

Younger audiences and those who hope to ‘tune out’ may well aim to ignore or avoid it, but those same outputs dominate our social media feeds, and the public and political discourse.

“The media’s the most powerful entity on earth.

They have the power to make the innocent guilty and to make the guilty innocent, and that’s power.

Because they control the minds of the masses.”

MALCOLM X