Vision


It’s a Wednesday morning. 5th November 2025. All around the world, the usual rows of newspapers in local shops and supermarkets have been transformed. Tens of thousands of activists across each country have mobilised in coordinated, peaceful action: front pages are symbolically covered with an overlay, explaining the toxic grip of malignant media – and how to be free of it:

“Change the Media, Change the Future”, “Stop Selling Lies” and other powerful slogans. 

At the same time, an online call-to-action sweeps across social media platforms. Millions of people unfollow mainstream media accounts and big-name news outlets en masse, replacing them with independent, reform-focused media sources. The hashtag #MediaLiberationDay trends globally as people post pictures, screenshots and videos explaining their personal motivations for their actions.

Independent media platforms are ready. In a rare moment of alignment, dozens of trusted, community-led outlets publish coordinated stories that expose the systemic harms perpetuated by mainstream media – from climate denial to “othering” of marginalised groups. They don’t just highlight the problems; they centre concrete demands for regulated outputs across the industry and present real alternatives.

The coverage is amplified by a wave of organic social media sharing. People celebrate meaningful campaigns, highlighting the importance of supporting marginalised voices and the campaigns working tirelessly to address the many crises. At the same time, coordinated direct action takes place in city centres: peaceful gatherings, pop-up events, and art installations that showcase the real-world impacts of media injustice and that another way is possible.

Mainstream media feels the pressure – public trust is visibly shifting, their platforms are losing attention, and their complicity is called out.

Independent media is elevated and celebrated, breaking through the noise and gaining new audiences.

A message of systemic change spreads like wildfire, carried by collective action, creativity, and a shared belief that the media is being reimagined to serve people and planet.

This is not just a boycott. It is a disruption of power and a reclamation of truth.

The moment has come – media moguls have finally met their match.

At its core, the vision is an act of liberation and transformation: radically reprogramming the pattern of harmful narratives that perpetuate fear, division and control – a system that no longer serves us, to reclaim agency, set healthy boundaries based on care, mutual respect and support – and clear the way for a rebuilt and responsible media – one fit for purpose, that nurtures connection, amplifies underrepresented voices and inspires collective action. One lovingly co-created in community where movements bring their unique voices and are encouraged to fearlessly speak up to forge a collective future.

The Media Revolution sees an opportunity to join the dots – invite collaboration and community, focussing on the shared problem and crucially bring more energy to the network by broadening the topic of concern from a primarily climate and nature focused one, to include all aspects of the poly crises.

This revolution might not be a coalition but more of a transformative mindset, shaped and strengthened by everyone who aligns with and contributes toward the shared vision. That vision needs space to be shaped together – so specific outcomes can be designed as a collective, but broad definitions of success can be considered:  


What Success Might Look Like

Success is not just a change in the media — it is a seismic societal shift. As The Media Revolution starts to make progress, there are some initial indicators of success we could be looking for:

  • Unified Media Focus: Movements co-creating narratives rooted in truth, justice and collective action.
  • Accountability: A media landscape that fearlessly exposes corruption, inequality and climate destruction.
  • Empowered Communities: Individuals and grassroots campaigns equipped with the tools to effectively share their stories and inspire change.
  • Amplified Voices: Narratives that ignite action and celebrate our shared humanity, struggles and resilience.

Key Outcomes of the Revolution

The following outcomes may serve as guideposts for this success:

  • Beyond Regulation: media transformed from billionaire control to one that prioritises radical solutions and serves the public good, protected by law.
  • Empowered Collaboration: Existing initiatives and movements join forces as collaborators, combining resources to accelerate impact.
  • Holistic Change: Decentralised media systems operate with integrity, truth and a focus on shared humanity across all narratives.
  • A Thriving Revolution: Movements unite, dismantling harmful systems and rebuilding with accountability and justice at the core.

[PAGE LAST UPDATED 04/MAY/25]