PRESS RELEASE (for distribution)
For Immediate Release
Date: 7 November 2025
Retail industry warns publishers as Media Revolution gathers pace
London, UK – The retail trade press has issued a warning to publishers following the launch of Media Liberation Day, marking a shift in the balance of power between the public and the press.
According to Better Retailing, a message circulated to stores by publishers and trade groups advised retailers to “remove blockages” and “exercise extra vigilance to protect sales,” following nationwide actions where supporters placed alternative front pages over harmful media headlines. The coverage marks the first public acknowledgement by the news supply chain that the Media Revolution movement has begun to make its presence felt.
“When the industry itself starts preparing, that’s a sign of real potential,” said Liz Pendleton, co-founder of Media Revolution. “The people have had enough of billionaire brainwashing and are starting to organise for change – and now the system knows it.”
“Without first tackling the media systems, our responses to the genocide, political, social and climate crises will be far less effective,” said Caspar Hughes, co-founder of Media Revolution. “With the media on the side of the people, not their billionaire owners, we will reduce harm to people and planet in the coming decades.”
An awakening within the system
Media Revolution — a growing alliance of independent journalists, technologists, activists and media reformers — launched the first Media Liberation Day on November 5th with coordinated actions across the UK. From inflatable penguin activists delivering letters to Google and YouTube demanding algorithmic transparency, to academic discussions at Exeter University on media accountability, the message was clear: the media status quo is no longer untouchable.
Independent outlets such as Byline Times, The Prisma, and Bylines Network reported on the campaign, amplifying the movement’s central message that access to accurate information is a human right, and that disinformation and division are unacceptable and avoidable.
With the retail supply chain acknowledging its reach, Media Revolution is entering a new phase — building a media consumer union to protect the public’s right to truth and transparency.
“This is just the beginning,” added Pendleton. “The library of tactics — from ‘cover stories’ to collective boycotts organised by Touch Paper — will keep expanding until accountability and consent-based content consumption becomes the norm.”
A growing global call for accountability
The Media Revolution movement continues to grow internationally, with partnerships forming across Europe and grassroots groups joining forces to demand transparency from both legacy media and big tech. The goal: a democratic, accountable, and people-powered media system.
For further information, interviews, or to join the movement, contact:
📩 hello@mediarevolution.org
See the Cover Story video on